The challenge
App visibility is won or lost in search. Each listing needed keyword-rich metadata and creatives that convert browsers into installs — at scale, across hundreds of apps.
The work involved
- Keyword research and metadata optimisation per app
- Title, subtitle and description strategy
- Screenshot and feature-graphic creative direction
- Iterative ranking reviews and updates
Technical highlights
ASOApp Store & Google PlayKeyword strategyCreative optimisation
The result
- 600+ apps and games optimised
- Improved search visibility across both stores
- A repeatable ASO process refined over 3+ years
Why it worked
ASO taught me the same discipline I bring to web SEO: research what people actually search for, say it clearly in the metadata, and let the creatives close the click.
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