The challenge
The site was slow and unstable on mobile — failing Google's Core Web Vitals thresholds (LCP, CLS, FCP), which hurt both rankings and conversions.
The work involved
- Compressed and properly sized every image
- Set up full-page caching and asset optimisation
- Eliminated render-blocking resources
- Fixed layout shift (CLS) across templates
Technical highlights
PageSpeed / LighthouseImage optimisationCachingLCP · CLS · FCP
The result
- Performance score improved from 60 to 99
- Faster loads on real phones, not just lab tests
- A stronger technical foundation for SEO
Why it worked
Speed is not a nice-to-have — it is a ranking factor and a conversion factor. I treat Core Web Vitals as a checklist to pass, not a report to admire: measure, fix the biggest bottleneck, measure again, until every threshold is green.
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