The challenge
The site needed a full SEO overhaul, faster performance and a scalable way to manage FAQ schema across 100+ posts without manual work.
The work involved
- 15 location pages published
- 5 specialty pages
- Site-wide SEO audit and page optimisation
- New dynamic schema markup
- Custom FAQ plugin built from scratch
Technical highlights
FAQPage JSON-LD auto-generationShortcode + auto-injectPer-post FAQ controlsBulk FAQ manager (100+ posts)90+ Performance (mobile & desktop)
The result
- 90+ PageSpeed on mobile and desktop
- Scalable FAQ schema across the whole site
- Stronger rankings foundation from the SEO audit
Why it worked
Every decision on this project came back to one question: does it help the business get found, build trust and convert visitors into customers? That meant hand-built code instead of bloated page builders, structured data so search engines (and AI search tools) understood the site, and a mobile-first layout that loaded fast on the phones real users carry.
That same approach — speed, SEO and conversion-first design — is what I bring to every project, in any industry.
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